Northern Reliability’s leadership team is made up of Engineers, Field Service Specialists, Project Managers, and Partners with deep roots in the power and energy storage industry.  We apply our experience and expertise to seamlessly move a project from conception to completion ensuring our clients get exactly what they need.

Jay Bellows: Chief Executive Officer

Jay Bellows
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Jay leads Northern Reliability’s strategic planning and company direction. Jay has a strong history of supplying proper leadership to developing companies while helping them grow to realize their potential. He is focused on the unique market opportunity that is energy storage, and Northern Reliability’s ability, with over 175 years of collaborative experience, to provide exceptional solutions.

Charlie Van Winkle: Chief Operations Officer

Charlie Van Winkle
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Charlie leads all of Northern Reliability’s operations and product development. Charlie has vast experience in the renewable energy world, as well as essential knowledge and experience in operational leadership. He is focused on Northern Reliability’s unique market opportunity with the renewable energy-based systems that provide optimum power and performance for the world’s most demanding climates and remote locations.

Spencer Newman: Chief Financial Officer

Spencer Newman
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Spencer is a seasoned executive with nearly twenty years of experience in helping companies develop and execute growth strategies in new and emerging markets. Spencer has held positions as CEO of Jvillage Network, Chair of the Board of Burlington Electric Commissioners, Director of the TastyGram division at Vermont Teddy Bear, and CEO/ founder of Adventurous Traveler, which was sold to the Away Network in 2000. Spencer is currently President of Green Mountain Insight, a strategic and financial planning firm for high growth tech and energy companies. Spencer received his MBA from the Kellogg School of Management and graduated Magna Cum Laude from Tufts University. Spencer is an avid skier, hiker and cook.

Greg Moffroid: VP Estimating and Procurement Officer

Greg Moffroid
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Greg is focused on Northern Reliability’s strategic development and is responsible for sourcing and procurement of materials for building Northern Reliability’s ultra-reliable integrated power system products for remote environments. Greg specializes in locating the appropriate resources for each project and creating budgeting for product and project development.

Sasha Darovskikh: Marketing Manager

Sasha Darovskikh
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Sasha leads Northern Reliability's marketing initiatives via new media outlets, relationship management, web outreach and all graphic design/print requirements. In addition he also plays a role as an inside sales agent spearheading projects, engaging new clients finding new opportunities. Sasha has an extensive background in brand management and has always had a deep appreciation for technology and renewable power generation.

Doug Hoffmann: Electrical Engineering Manager

Doug Hoffmann
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Doug is Northern Reliability’s lead engineer focusing on our renewable products, which support our clients in developing both on- and off-grid power systems. Over the past eleven years, Doug has developed expertise in the design and programming of highly reliable remote power systems. His systems are in use in some of the world’s most remote locations, including Azerbaijan, Sakhalin Island, and isolated mountaintops and river crossings.

Rob Rolland: Mechanical Engineering Manager

Rob Rolland
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Rob is responsible for Northern Reliability’s product development and drives our innovative micro grid and solar array systems. Rob has more than twenty years of experience performing mechanical design with wind power, solar power, and diesel electric generation equipment, components, and structural systems. His work is seen in systems installed in Antarctica, Alaska, Bolivia, Peru, Papua New Guinea, and across the U.S.

Gregg Noble: Director of Sales

Gregg Noble
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Gregg is a long time veteran of sales & development in the utility space having worked with CEO Jay Bellows on the deployment of two of New England & New York’s largest fiber optic networks and numerous power projects around the US. Gregg oversees Northern Reliability’s numerous client relationships by managing the firm’s inside and outside sales forces and the company’s external Agent and Manufacturing Representative channels. While not on the road, Gregg is involved in several Board positions throughout Vermont in the Economic Development field.